Creator Media Kit · 2026

Johanna
Cueva

Salsa dancer and movement creator. My audience is women who stopped moving their bodies for joy, and came back to it.

@johannnacueva · Instagram · TikTok
Johanna Cueva
71.5KFollowers
1.4MViews / 30 days
16.7%Engagement rate
63%Women
Why this works for apparel

Clothing is on camera,
moving, for the whole video.

01

A demo nothing else gives you

Every piece I wear is in motion for thirty seconds straight. How it falls, how it stretches, how it recovers, whether it stays put. A flat-lay can't show that, and neither can a talking-head video.

02

Reach that goes past my followers

Last month I reached 652,000 accounts with 71,500 followers. That's 9x my follower count, so the overwhelming majority of the people who saw it had never heard of me. You're buying cold distribution, not an echo.

03

An audience that already buys

I sell a $1,200 mentorship to these same women, and they buy it. This isn't a passive audience that likes and scrolls on. They've proven they'll spend on something I recommend.

Have something launching?
Send me the brief and I'll come back with a concept and one number.
Start a project →
The audience

Who's actually watching.

35–4434.2%
25–3428.0%
45–5421.9%
55–649.0%
18–243.7%
65+3.2%

Most dance accounts skew 18 to 24. Mine doesn't. 84% of my audience is between 25 and 54, and the single largest group is 35 to 44. That's the bracket with money to spend.

Aged 25–54
84.0%
Largest group
35–44
Under 25
3.7%
Total audience
71,557
United States34.7%
France6.2%
Spain6.0%
Italy4.8%
Mexico4.3%
Germany4.1%
United Kingdom3.5%

22,805 of my followers are in the United States, and the US, Canada, UK and Australia together are 42.5%. If your buyer is American, that's who you're paying for.

United States
22,80534.7% of audience
US · CA · UK · AU
42.5%
Top US cities
New York · LA
Miami · Chicago
Also strong in
France · Spain
Italy · Mexico
63%

Women · 36,634

Men · 21,336

Of followers who declare a gender.

Nearly two thirds of my audience are women, and they're the ones who comment, save and share. The men are mostly passive salsa viewers, so for a womenswear brand the effective audience is the 36,634.

Women
36,634
Men
21,336
Performance · last 30 days

What a month looks like.

August 9 – September 7, 2026 · Instagram Graph API
1,394,727Views
652,358Accounts reached
109,202Interactions
28,744Profile views
Top performing Reel
1.66M views
53,533 saves · 19,749 shares
Reel
398K views
8,539 saves · 12,996 likes
Reel
234K views
5,162 saves · 9,131 likes
Reel
137K views
3,365 saves · 5,041 likes
Reel
186K views
5,172 saves · 1,994 shares
Reel
183K views
10,230 saves · 7,807 likes

On my best-performing Reel, 53,533 people saved it and 19,749 sent it to someone. Saves and shares are the two signals that tell the algorithm to keep pushing a video, and they're the reason a single piece reached 1.3 million accounts.

Want your product in the next one?
Tell me what you're launching and I'll send a concept back.
Start a project →
Collaboration

What I create.

Concept, script, filming and editing are all included. You get a finished piece, not raw footage that needs a production team.

Instagram Reel
Concept, script, filming, editing, posting. 30 days live on my feed.
from $1,500
Reel + Stories
One Reel plus three Stories with a swipe-up link.
from $1,900
Campaign package
Three Reels and six Stories across six weeks.
from $4,000
Ambassador, 3 months
Two Reels a month, Stories, plus category exclusivity.
from $7,500
UGC, unposted
Content delivered for you to run. Doesn't go on my feed.
from $1,200

On usage rights. Rates above cover the content living on my feed. Paid amplification, whitelisting, category exclusivity and raw files are priced separately, because they're worth real money to you and I'd rather quote them honestly than bundle them in and charge everyone for rights they don't need. Tell me what you actually want to do with the content and I'll send one clean number.

Language

English and Spanish

I'm Peruvian-born and US-raised, and I create natively in both. The same campaign can run twice, for two audiences, without a translation that sounds like one.

Schedule

US business hours

I work on Colombia time, which overlaps the entire US working day, East Coast included. Briefs, approvals and revisions happen the same day, not the next one.

Admin

Invoiced from a US entity

Billing runs through a US company, so your vendor portal and accounts payable treat it like any domestic supplier. Product ships internationally or to a US forwarding address.

Ready to put a number on it?
Tell me the deliverables and where you'd run them. One clean quote back.
Get a quote →
Let's talk

Tell me what you're
launching.

Send me the brief and I'll come back with a concept and one number, not a menu.

Usually replies within one business day.